Nova

Nova is a gaming-focused digital experience inspired by the world of Zentry, built around the idea of bringing games, communities, NFTs, and AI into one interconnected universe.

I designed and engineered the experience with a heavy focus on motion, interaction, and visual storytelling. From the opening video sequences to the product sections and world-building moments, the interface was built to feel more like entering a game than browsing a website.

The experience introduces a collection of interconnected products, including Radiant, Zigma, Nexus, and Azul, each with its own identity while fitting into the larger metagame universe.

A major part of the project was translating that world into the browser. Video, layered imagery, typography, transitions, and scroll interactions work together to create a cinematic experience without losing the structure of a usable product site.

Nova is one of the projects where I leaned heavily into the creative engineering side of my work: taking an ambitious visual direction and figuring out how to make it actually move, respond, and feel alive.

Basically, I wanted the website to feel like the loading screen before the game starts.

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